Advertising tactics now taking cues from futuristic film Minority Report

Apparently I wasn’t the only person to be intrigued by the futuristic toys presented in the 2002 movie Minority Report, featuring Tom Cruise as John Anderton, the future-seeing special unit officer. Check out this clip from CNN that shows a new invention that will use facial recognition software to determine gender and age group in order to match a person with ads they may find interesting. To determine the ad’s effectiveness the software takes note of how long an individual stays on the site and views it. With all the “Big Brother” theories floating around, this is something I’m sure we’ll hear of in the future. What do you think?

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