Is Your Digital Marketing Working?
Have you identified your target audience? Where are they coming from? Are they taking the actions on your website and media platforms you want them to? Have you identified what those actions are?
These questions may seem common sense, but until you really go looking for answers you’ll be missing out on opportunity. Our digital marketing team succeeds by asking questions first, and then by constructing a custom tailored marketing strategy that makes the most sense based on your audience. In fact, we don’t offer prepackaged solutions. You’re unique, shouldn’t your marketing strategy be too?
Long gone are the days of “If you build it, they will come.” In today’s digital landscape, you need to get noticed to get business. This is where Greystone steps in. We help you figure out what resources to use and how best to utilize the ideal services, platforms, and programs based on your specific situation, audiences and goals.
Search Engine Optimization (SEO)
We’ll get you to the top of the search engine results for any keyword you want, we promise – click now. Not really. We can promise that we’ll use the best and brightest from our Greystone Analytics team to identify the organic search keywords with the most opportunity – then get them to drive engaged users to your website.
Local Listing Management
59 percent of consumers use Google to search for local businesses every month and 80 percent of local mobile searches lead to conversions. The point – consumers are using local platforms to search before walking in the front door. Will you be found?
From website copy to blogging and social media strategy, Greystone can help develop or refine your message. We can provide brand, spanking new content from start-to-finish or serve as skilled editors by providing SEO suggestions and persona marketing guidance for your current content. You know your business. We know how best to tell your story.
Conversion Rate Optimization (CRO)
You’re getting tons of traffic but nothing seems to be happening after the fact. Well, it could be because where users are landing isn’t necessarily a best case scenario. How many times have you ended up on a site, thought twice and elected to go back? Probably a lot. This is an all to often occurrence. Don’t worry though, we can help. We’ll have our team dig into where users are coming from, what their intent is, and what conversion barriers exist where they land. It sounds simple, and don’t worry, we’ll do our best to make it seem that way.